The record · 2013 to 2026

Seventeen roles, thirty plus projects. One continuous run since 2013.

Government delegations from 140+ countries. Seven GITEX programmes across three continents. A 60-chauffeur VVIP operation at the Dubai World Cup. Every edition led to the next one, and nobody re-books a protocol failure. Filter by the kind of work below.

12+ years 17 roles 30+ projects 140+ country delegations Team of 60 at peak

Every role and project since 2013, most recent first

May to Jul 2026 · Doha, Qatar

Sneaker Con Doha

Alsayegh Worldwide

I ran production and operations on the first Qatar edition. It is the group's first multi-year IP delivery in that market, and I was contracted for it before the Al Ain build had closed.

Feb to Apr 2026 · Al Ain

Al Ain Ramadan Event

Alsayegh Worldwide

I produced the Al Ain Ramadan programme across a multi-week public run. Second of three consecutive contracts for the same client, with no gap between them.

Feb to Mar 2026 · Dubai

DIEZ Annual Gala & CBD Annual Gala

via M&M Group

I ran the floor on both the DIEZ and CBD annual galas: 500+ guests, 12+ vendors, and government protocol on each.

2026 · Dubai Silicon Oasis

MIT DesignX / DSO DDX

Global entrepreneurship programme

I took MIT DesignX and DSO DDX end to end for the Dubai edition, from scope through to closure: staging, AV, logistics and programme flow.

Nov 2025 to Feb 2026 · Al Ain

Al Ain Flower Festival

Alsayegh Worldwide

I produced the Al Ain Flower Festival against a publicly announced opening date that could not move: structures, landscaping, staging and site build.

2025 · Dubai World Trade Centre

Gulfood Manufacturing

DWTC · Executive Meeting Manager

I ran the executive meeting programme at Gulfood Manufacturing for DWTC, as Executive Meeting Manager.

2023 to 2025 · Dubai, Marrakech, Berlin

GITEX Global, Africa, Europe & Expand North Star

DWTC, via Vibes Events, and KAOUN International direct

I delivered seven GITEX programmes between 2023 and 2025, running government delegation meetings and VIP key accounts for delegations from 140+ countries. Contracted three different ways across the same group: DWTC directly, DWTC through Vibes Events, and KAOUN International, DWTC's sister company and the organiser behind GITEX. Includes the first ever GITEX Europe edition in 2025. 98% meeting conversion held as the benchmark across programmes, and +400% government meetings at GITEX Africa in my first year on it. Both are my own programme figures rather than published organiser statistics, and I can show the counts. Every edition led to the next one.

2025 · Meydan & all Dubai airports

Dubai World Cup

VVIP Transport & Operations Supervisor

I led a 60-chauffeur VVIP transport operation across every Dubai airport, moving guests for the world's richest race day.

2025 · Dubai World Trade Centre

Gulfood · Elite Buyers Program

DWTC

I ran the Elite Buyers Program at Gulfood for DWTC, the world's largest annual food and beverage event.

Nov 2025 · Dubai

National Day, multi-site

DAFZA, DIEZ and CommerCity

I ran UAE National Day 2025 across DAFZA, DIEZ and Dubai CommerCity on the same day, including the MOU signing ceremony. Three sites, one immovable date, and no chance to sequence them.

2024 · Dubai World Trade Centre

GISEC

Stage Manager

I stage-managed GISEC at Dubai World Trade Centre, the Gulf's largest cybersecurity event.

2023 · Expo City Dubai

COP28

Operations, multi-role

I worked COP28 operations at Expo City Dubai across multiple roles, at the UN climate conference the UAE hosted.

Nov 2024 to Jan 2025 · Dubai

Philip Morris International

Key Account Coordinator · via Anshab Events

Top retail partners across Dubai on the PMI brand programme: Marlboro, Chesterfield and Parliament. Daily key-account visits, training partners on the proprietary digital platform, and clearing technical issues with the back office.

Dec 2024 · Abu Dhabi

Afterlife Abu Dhabi

ARGA · Zone Operations Manager, Lead

18 traffic specialists and 2 zone managers under supervision.

Dubai & Ras Al Khaimah

Dubai Ride & RAK Half Marathon

Dubai Police and RTA · HSE

Health and safety on mass-participation public events.

UAE

QC & CX audits

ENOC, Emarat, ADNOC, DIFC

Quality control and customer experience auditing across national energy and finance estates. Plus key account work with PMI.

Dec 2022 to Nov 2023

Data Scientist, freelance

Kaggle Expert

Six published notebooks including breast cancer detection at 98% and churn prediction at 86%. Virtual experience programmes with BA, KPMG, Red Bull and Tata.

2020 to 2021 · Pakistan

Burrak Express

Co-founder & General Manager

Delivery start-up. Owned the P&L.

2013 to 2017 · Dubai

Early career

GITEX Shopper, Dubai Air Show, Etisalat

Promoter work for Nikon, Hisense and Shimono at GITEX Shopper. VVIP hospitality at the Dubai Air Show. Sales team leader at Etisalat. Where the floor sense came from.

The wall

Every organisation on the record.

56 of them, across twelve years. Nobody here is a client of mine. These are the parties who engaged me, the programmes I delivered on, and the venues, authorities and accounts the work ran through.

Engaged through · who contracted the work
Dubai World Trade Centre2023 to 2025Direct · Government key accounts
KAOUN International2025Direct · GITEX organiser
Vibes Events2024 to 2025Contracting party · DWTC programmes
M&M Group2026Contracting party · Galas
Motus One2024Contracting party · Transport ops
Alsayegh Worldwide2025 to 2026Production · GCC-wide
Anshab EventsNov 2024 to Jan 2025Contracting party · PMI key accounts
ARGA2024Contracting party · Afterlife traffic ops
Etisalat2013 to 2017Employer · Sales team leader
Burrak Express2020 to 2021Co-founder & GM
Delivered on · the programmes themselves
GITEX Global2023 · 2024 · 2025Delegations & VIP key accounts
GITEX Africa2024 · 2025Marrakech · Delegations
GITEX Europe2025Berlin · First edition
Expand North Star2024Dubai Harbour
Gulfood2025Elite Buyers Program
Gulfood Manufacturing2025Executive Meeting Manager
COP282023Expo City · Operations
Dubai World Cup2025VVIP transport · 60 chauffeurs
GISEC2024Stage manager
Sneaker Con Doha2026First Qatar edition
Al Ain Flower Festival2025 to 2026Festival production
Al Ain Ramadan Event2026Multi-week public programme
DIEZ Annual Gala2026500+ guests · Protocol
CBD Annual Gala2026VIP & government protocol
MIT DesignX · DSO DDX2026End-to-end delivery
Dubai Ride2024Zone & traffic operations
Dubai Run2023Route operations
Dubai Fitness Challenge2023 to 202430x30 · Ride & Run
JTI Winston2025Brand activation · Sharjah
RAK Half MarathonHealth & safety
Formula 1 Abu Dhabi Grand Prix2024Yasalam after-race concerts
Afterlife Abu Dhabi2024Yasalam · 18 traffic specialists, 2 zone managers
Dubai Airshow2013 to 2017VVIP hospitality
GITEX Shopper2013 to 2017Promoter · Early career
PureLab2024Event delivery
Venues, authorities & accounts
Expo City Dubai2023Venue · COP28
Meydan2025Venue · Dubai World Cup
Dubai Silicon Oasis2026Venue · DDX
Dubai Police2023 to 2024Authority · HSE
RTA2023 to 2024Authority · Mass participation
DAFZA2025Site · National Day
DIEZ2025 to 2026Site · National Day, gala
CommerCity2025Site · National Day
SeaWorld Abu Dhabi2024Yas Island · Parking & traffic
ENOCQC & CX audit
EmaratQC & CX audit
ADNOCQC & CX audit
DIFCQC & CX audit
Philip Morris InternationalNov 2024 to Jan 2025Client account · via Anshab Events
Nikon2013 to 2017Brand promoted · GITEX Shopper
Winston2025JTI brand · Sharjah activation
MarlboroNov 2024 to Jan 2025PMI brand · via Anshab Events
ParliamentNov 2024 to Jan 2025PMI brand · via Anshab Events
ChesterfieldNov 2024 to Jan 2025PMI brand · via Anshab Events
Hisense2013 to 2017Brand promoted · GITEX Shopper
THAEvent staffing certification

One engagement is named only by descriptor. That is at the client’s request and it stays that way: an established UAE experiential events group operating across the GCC, November 2025 to July 2026, three nested project roles.

Project management · two years

Some of it was operations. Some of it was a project.

Running a floor and delivering a project are different jobs. These were scoped, budgeted, procured, scheduled and closed: a start date, a fixed opening date, a handover, and somebody's name on whether it landed. That name was mine.

Three nested project contracts, back to back

November 2025 to July 2026, for an established UAE experiential events group operating across the GCC: the Al Ain Flower Festival, the Al Ain Ramadan event, and Sneaker Con Doha. Three separate scopes, three separate closes, no gap between them.

Three sites, one day

UAE National Day 2025 delivered simultaneously across DAFZA, DIEZ and Dubai CommerCity, including the MOU signing ceremony. Parallel projects with a shared immovable date.

MIT DesignX · DSO DDX

2026, end to end. Staging, AV, logistics and programme flow for a global entrepreneurship programme at Dubai Silicon Oasis, from scope through to closure.

DIEZ & CBD annual galas

2026, via M&M Group. 500+ guests, 12+ vendors, VIP and government protocol, contracted and paid as project management rather than shift work.

Alongside these, twelve years of the discipline that makes them possible: procurement and vendor management, budget and cost control, risk and HSE compliance, and cross-functional teams up to sixty people.

Where the work has run

Four countries, and delegations from a hundred and forty more.

Home base is Dubai. Everything below is somewhere I have actually delivered, not somewhere the company has an office.

United Arab Emirates

Dubai · Abu Dhabi · Al Ain

GITEX Global and Expand North Star, COP28 at Expo City, the Dubai World Cup at Meydan, Gulfood and Gulfood Manufacturing, GISEC, the Al Ain Flower Festival, National Day across three free zones, the Dubai Ride and Dubai Run, and the Dubai Airshow.

Qatar

Doha · 2026

Sneaker Con Doha, the first Qatar edition of the show and the contracting group's first multi-year IP delivery in that market. Production and operations.

Morocco

Marrakech · 2024 and 2025

GITEX Africa, two consecutive editions. The 2025 edition was contracted directly with KAOUN International, GITEX's own organising entity, rather than through an intermediary.

Germany

Berlin · 2025

GITEX Europe. The first European edition of the show, delivered on the government delegations and VIP key accounts side.

The delegation programmes themselves reached further than the travel did: government delegations from 140+ countries across the GITEX portfolio, April 2023 to December 2025. Available across the UAE, the wider GCC and worldwide.

Full record

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