Build in public
Writing
Notes from the floor and the terminal.
What I learned running events and building systems, written down while it was still fresh enough to be useful. The long-form guides live on the Freelancers page.
Case studies
The long ones.
Three engagements written up properly, with the numbers and the parts that went wrong.
Case study · Flagship build
Auto Pilot Events OS
95 tools, 7 agents, 753 tests green, built solo in 28 days.
Case study · Government & protocol
Protocol at scale
Delegations from 140+ countries, seven programmes, three contracting relationships.
Case study · Large-scale production
I am not a landscaping expert
Producing a public festival in Al Ain, and what it taught me about scope.
Posts
Shorter pieces.
These went out on LinkedIn. The cards below are an index of what has been published, not links: the posts themselves live on LinkedIn, and the button under the grid goes straight there.
Industry POV
Everyone builds AI for lawyers. Nobody builds it for events.
AI in practice
Two thirds of the guesswork, gone.
Event operations
60 chauffeurs. Every airport in Dubai.
VIP & government protocol
Protocol under pressure.
Agentic AI, explained
A production office, in software.
AI transformation
What AI runs in events. And what it must not touch.
Event operations
7 things that quietly kill an event.
Time & leadership
6 signs you are busy, not productive.
The Ledger
Everyone quotes two numbers. Nobody reads the third.
The Shift
It is not coming for your job. It is coming for your calendar.
The Method
Most people are learning the wrong 20%.
The Map
Where to start with AI. Free first, in order.
Industry POV
A tool purchase with a press release attached.
The Ledger
The bottleneck is not budget. It is translation.
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Work with me
What is the question you keep hitting?
Most of these started as something somebody asked me on a build week. If yours is not here, ask it.