BBA, Human Resource Management
Abbottabad University of Science & Technology, Pakistan.
Dubai · in live events since 2013
Twelve years of making sure the thing actually happens.
I started in live events in 2013 and never really left. What changed is what I do about the parts that break. These days I help event businesses turn operational complexity into AI-powered systems.
Dubai · GCC · GlobalAvailable ↗
The name
The Enhancer.
I go by The Enhancer because it is what I have done since I was a kid: take something that works and make it run better. Back then I was the one friends came to for a cheaper way to get what they wanted. At DWTC, from 2023, I showed the delegation team how to use AI in their daily work, before most of them had tried it. On recent events I pushed agencies to build supplier databases and to use AI where they had not thought to. I also built a 95-tool operating system that runs pricing, proposals, suppliers, staffing and finance for an events business. Sixty courses in, I am still going. What in your operation would you want to run better?
Where it starts
Before the floor, there was a memory card.
I was born in Abbottabad, in the hills of northern Pakistan, and I was three months old when my parents brought me to Dubai. I went back to Abbottabad for university years later, but this city is the home I actually know. Everything that follows starts here.
I sold my first thing in the fourth class. There was nothing clever about it: classmates wanted things they could not get, I could get them, and the difference was mine. Friends, family, anyone in reach. I have never really stopped.
Then the phones changed what I was selling. Around 2005 a Nokia was the most capable machine most people owned, and there was nothing to fill it from: no app store, no data plan, no download. There was Bluetooth, a memory card, and somebody who had already gone and found the file. I was that somebody. Songs, themes, video, whole cards loaded and handed across a desk at school, in the neighbourhood, to family.
When the PSP arrived I sold the same thing in a new shape: a card that came already full of games, so nobody else had to work out how. That run lasted until about 2011. Somewhere inside it I stopped asking my parents for money. The amounts were small. The fact that they existed at all was not.
After that it got heavier. I started buying stock from suppliers here in the UAE and moving it into the local market: real inventory, cash up front, and a real chance it would sit there. That is where you learn the parts nobody teaches: what a margin actually is, what a supplier’s promise is worth, and what it costs to be wrong about what people want.
None of it was a plan and none of it looked like a career. But it left one habit that has never changed. When I see a gap between what people want and what they can reach, I close it myself. In 2005 that was a memory card. In 2013 it was a job at the bottom of an exhibition floor. Today it is an agentic system that runs an events company.
It also explains the part of my record that looks like a swerve. Technology was never a hobby I picked up later. It was the thing I sold before I understood it. So when I taught myself Python, SQL, machine learning and eventually agentic AI, I was not looking for a research problem. I was looking for whatever had broken twice on the last floor I stood on.
The story
From the floor to the machine.
I came into events in 2013 the way most people do, at the bottom. Promoter work at GITEX Shopper, VVIP hospitality at the Dubai Air Show, a sales team to lead at Etisalat. Four years of learning what a floor feels like when it is about to go wrong.
The middle years were delegations and key accounts. Government delegations from more than 140 countries through DWTC, first as a Government Key Account Manager and then across GITEX Global, Africa and Europe. Seven programme deliveries between April 2023 and December 2025, including the first ever European edition and one direct engagement with KAOUN International, the organiser itself. The measure I care about is that each edition led to the next one.
Then operations proper. COP28 at Expo City. Dubai World Cup 2025, running VVIP transport with a team of 60 chauffeurs across every Dubai airport. Gulfood 2025 and its Elite Buyers Program. Galas with 500+ guests, 12+ vendors and government protocol. Multi-site National Day work. A half marathon, a police-and-RTA cycling event, a festival build in Al Ain.
None of that runs without freelancers. The crew who build the stage and hold the crowd are the backbone of every UAE event, and their rates are the first thing to get squeezed. So I founded HUSTLERS, a WhatsApp community for UAE event professionals. 500+ of them across five groups: a jobs board, a lounge, a traffic and transport crew, and a leadership circle that is senior only. The rule I care most about is the pay floor. Nothing under 240 AED a day gets posted, and every role is vetted before it goes up. It also means that when a client asks me to staff a show as well as run one, I already know the room.
Somewhere in there I got tired of solving the same problem twice. So I learned to build. Python, SQL, models, and eventually whole systems. Auto Pilot Events OS came out of that: an operating system for an experiential events company, built solo in 28 days, 95 tools across 29 families, seven specialist agents and a director, 753 tests green. Alongside it, four live products and a personal AI operating system I use every day.
That is the whole of it. I run the floor, and I build the thing that makes the next floor cheaper to run. Not many people do both, and the two halves make each other better. Knowing what breaks at 2am is what tells you what to automate.
The shape of it
Twelve years, but not twelve years of the same thing.
People round this off and it becomes misleading, so here is the honest breakdown.
12+Years in
live events
live events
~5Running
operations
operations
~2In
production
production
30+Roles and
projects
projects
The balance is delegations, VIP key accounts, hospitality and early-career sales, 2013 to 2017.
Credentials
Education, certification, language.
Thirty four certificates on file, every one of them a document you can open.
HSE Safety Training
Seven Rewaq Ousha completion certificates: construction, fire, electrical, work permits, risk and accident investigation.
View the certificates →Data Analytics
Google Professional Certificate, eight courses, completed at 99.9%. Plus the Google Finance Data Analyst certificate.
Open the 15 documents →Machine Learning
Certified through Kaggle: Intro to Machine Learning, Intermediate Machine Learning, Data Cleaning, Python and Intro to Programming.
Open the 5 documents →Agentic AI
Claude Code in Action, Introduction to Agent Skills, and Introduction to Subagents. The systems behind Auto Pilot.
Open the 3 documents →Virtual internships
Data and consulting programmes with KPMG, Tata, British Airways, Red Bull and Standard Bank, delivered through Forage.
Open the 5 documents →Kaggle Expert
Expert on two tracks. Ten public datasets and eight notebooks, 333 upvotes between them. Breast cancer detection at 98%, churn prediction, loan e-signing.
See the 18 published → Open the Kaggle profile ↗Six languages
Urdu native. English, Hindi and Hindko full professional. Punjabi professional. Arabic limited working.
Also practised
Deep learning, neural networks, and the rest of the toolkit.
Worked in daily, learned from documentation and from building. These sit on a separate list from the certificates above, because a skill and a certificate are not the same claim. Ask me to demonstrate any of them.
- Deep learning
- Neural networks
- Feature engineering
- Model evaluation
- Agent architecture
- Python
- SQL
- Power BI
- Tableau
- Pricing models
- Digital marketing
- Meta ads
- Google ads
- Deep & dark web
Knowing what breaks at 2am is what tells you what to automate.
The letter · Free
The story, one letter at a time.
Growth, faith and life, what twelve years of event floors taught me, and the vision I plan by. Tick event work or agentic AI too if you want them. No more than once a week.